We provide consulting services to new and existing businesses. We review the market landscape, your industry, your competitors and your current digital assets and create a marketing plan specifically for your company. We also recommend the optimum team and budgets based on the plan. We also help you identify and hire the right talent for internalizing the marketing and would be glad to have our team manage, train and ultimately hand over the project to your internal team.
“Identity is cause;
brand is effect.”
The brand is ultimately what determines if you will become a loyal customer or not. The marketing may convince you to buy a particular model of a car, and maybe it’s the first foreign car you ever owned, but it is the brand that will determine if you will only buy from the same brand for the rest of your life. Marketing is just the tool to get your brand out to consumers, but its the brand and what a consumer equates it to that makes it successful business.
“However beautiful the strategy,
you should occasionally
look at the results.”
Digital Marketing is essential in today’s world, irrespective of the size of your business. With both competitors and potential customers being constantly online, digital marketing is the only way to stay ahead.
Setting a goal: To start with have a clear vision on what you want your digital marketing to achieve. More sales, more leads, more brand awareness or more customers? Whatever the case may be, starting with a solid goal in mind greatly increases the chance of success.
Creating a marketing funnel: The most successful businesses have an effective marketing funnel in place. A marketing funnel is when you map out a customers’ journey from when a customer is a complete stranger to when they become a lead, and then put certain strategies in place that will encourage them to move through this funnel. An effective marketing funnel not only gets new leads but helps convert these customers to become loyal repeat buyers.
Who are your customers: Understanding your customer is crucial to setting a digital marketing strategy. Who is your customer and what is truly important to them? More importantly, have a single customer view. A single customer view is an aggregated, consistent and holistic representation of the data known by an organization about its customers.